Content Strategy
The value of good content is often underestimated. Good content should be relevant, easy to understand, engaging, fit the brand, reach the right target groups, and be adapted to each channel.
My work with a content strategy entails the following services:
content audit
competitive analyses
SWOT analyses
personas
definition of target groups
definition of relevant channels
social media strategy
brand language
brand story
set of topics/ content sweet spots
SEO/SEA
defining KPIs
templates
analyzing content/ keyword performance
defining a content hub/ organization of content
Just reach out!